Guidelines of good science PR
Factual basis, transparency and disclosure of possible conflicts of interest - these are just some of the key points that should be considered when communicating research results. At the same time, they are part of a checklist of guidelines for good science PR, according to which MIN communication works.
The guidelines provide those active in institutional science communication with concrete recommendations for action in communication and are thus intended to ensure the quality of science communication.
Good scientific practice
Good science communication always requires good science practice!
"Scientific integrity forms the basis for trustworthy research. It is an example of academic voluntary commitment that encompasses a respectful attitude towards peers, research participants, animals, cultural assets, and the environment, and strengthens and promotes vital public trust in research. The constitutionally guaranteed freedom of research is inseparably linked to a corresponding responsibility. Taking this responsibility into full account and embedding it in individual conduct is an essential duty for every researcher and for the institutions where research is carried out." (DFG Code of Conduct 2019:7)