GATE-Germany: Successful international university marketing on a small budget
GATE-Germany: Successful international university marketing on a small budget - June 2024
The online workshop (via BigBlueButton) is designed to enable participants to improve international university marketing at their university or in their field of work with a small personnel and cost expenditure.
The sessions consist of:
- Identification and discussion of the current situation, i.e. existing marketing measures. The aim is to identify where personnel and financial resources can be released.
- Developing solutions to reach the desired goals and target groups even more effectively in the future. The basis for this is the "Student Journey", which is used to develop specific marketing measures. Based on this, the participants receive up-to-date input and concrete suggestions regarding international student recruitment (e.g. via marketing automation, search engine optimization, social media ads and AI tools).
- Development of a marketing plan. This should mark the beginning of transformation within the respective university so that the participants can initiate optimization measures directly after the workshop.
Date: June 25 - June 26, 2024
Location: online
MIN participant: Dr. Janie Wermter